Vintage Brand Spotlight: Anne Fogarty

Anne Fogarty entertaining at home, 1940’s. Photo by Nina Leen for Life magazine.

In 1948, American designer Anne Fogarty started working for junior clothing label, Youth Guild.  It was there she would design her signature style, a full skirt dress with a scooped neckline and worn with multiple petticoats underneath. This “Paper Doll” silhouette would define a whole generation of fashion, nowadays becoming synonymous with ladies fashion during the early Fifties. Years later, its influence in design is still evident and as a vintage seller I know firsthand that the full skirt dress with a narrow waist and fitted bodice is still very much coveted today by ladies of all generations.

Fogarty herself, didn’t follow fashion trends, but instead designed clothes that were versatile and easy to wear. Her designs were simple, youthful, and stylish and she preferred using casual materials such as, flannel, velveteen, printed cotton, and tweed.

In 1962 she opened her own design house, Anne Fogarty, Inc. Through time the label’s silhouette would evolve to include the shift, the A line, and the empire line. During her career she received multiple prestigious fashion awards, including the Coty Award for “prettiest dresses” in 1951 and the Neiman Marcus Fashion Award, the following year. 

The Anne Fogarty label closed in 1974 when Fogarty retired. Thirty years later her designs continue to be coveted by vintage collectors and enthusiasts, mostly for her classic style and attention to detail.

Check out some of Fogarty’s beautiful designs below and continue reading on for some very exciting news about this iconic fashion label…

One of Fogarty’s favorite designs was the full skirt dress. For that extra oomph at the skirt she suggested wearing two petticoats at a time.

If you’re like me and you’re swooning over much of Fogarty’s dresses, well then you’ll be very happy to hear this very exciting bit of news I hinted to you earlier…drum roll please!

The Anne Fogarty line is coming back!! The label has been revived and new designs based on her classic and iconic looks are being created as we speak. I’ve been incredibly honored by having the privilege of seeing some of the design drafts so far (here’s a little sneak peek below). From what I can tell you, the collection will be absolutely gorgeous and will stay true to her original silhouettes, top-notch quality, and attention to detail.

I can’t wait for the launch of the collection and will definitely let you know when it all happens! In the meantime, you can follow their journey on twitter: @FogartyAnne

(update: Check out the first capsule collection here.)

anne fogarty new collection sketches

Interested in more Anne Fogarty? Check out these links:


Anne Fogarty, Inc. on Pinterest:
http://www.pinterest.com/annefogartyinc

Vintage Fashion Guild Label Resource:
http://vintagefashionguild.org/label-resource/fogarty-anne

Buy Fogarty’s book on Amazon:
Wife Dressing: The Fine Art of Being a Well Dressed Wife’

A biography on Fogarty:
Anne Fogarty’ by Fuzzylizzy Vintage Clothing

(photo sources from after introduction: 1 / 2 / 3 / 4 / 56 / 78 & 9 / 10 / 11 / 12 / 13)

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